All projects
Case 02 // Media

MediaScanner — monitoring system

A professional tool for companies, brands and influencers that collects every mention from social media and the press, analyses sentiment and helps react quickly to reputation threats.

  • 1,200+ sources
  • sentiment analysis
  • AI mention summaries
MediaScanner mention feed with post cards and sentiment labels
MediaScanner
Product
Media and PR
Industry
Social media, messengers, news outlets, review services
Sources
Mention summaries and key topic analysis
AI
01 — Problems and solutions

Current market problems and how MediaScanner solves them

Problems
  1. 01

    Hard to track every mention

    Important signals get lost — we react too late.

  2. 02

    Too many media sources

    Manual monitoring does not scale and overloads the team.

  3. 03

    No tools for a fast response

    A crisis flares up while we are still gathering information.

  4. 04

    No way to benchmark against competitors

    Strategic awareness is lost: where do we stand in the news space?

Solutions
  1. 01

    Brings all social media and media sources into one window

  2. 02

    Tracks brand mentions automatically

  3. 03

    Alerts on a wave of negativity or a trend

  4. 04

    Delivers reports and analytics by period and campaign

02 — Sources

Every place people talk about the brand

  • Platform integrations:Instagram, Threads, TikTok, YouTube and more.
  • All messenger channels:Telegram, WhatsApp.
  • Over 500,000news blogs and forums.
  • User review aggregators:2GIS, Google.
Source filter in the mention feed: Telegram, Facebook, Threads, VKontakte, LinkedIn, YouTube
03 — Capabilities

What the platform does

03.1

An all-seeing eye for your brand

Stay on top of every mention of your brand — in the news, on social media, in blogs and forums. The system tracks in real time who says what about you and where, so you can respond on time and manage your reputation.

Brand mention cards from Instagram, Threads, Facebook and VK
03.2

Team performance oversight

Transparent analytics on each employee’s work with mentions: from assigned tasks to what was actually processed.

User report: tasks assigned and processed per employee
03.3

All brand statistics — clear and precise

Clear statistics on mentions: volume, sentiment, sources, dynamics and key topics. Everything is gathered in convenient dashboards for fast analysis and decision-making.

Analytics dashboard: sentiment index, aspect distribution and mention frequency
03.4

Automatic AI summaries

The summarisation feature analyses a mention, picks out the key points and produces a short, readable summary — so you understand the content without reading the full text.

Mention feed with a button to get a short AI summary of a post
03.5

AI analysis of key topics

An AI bot with the prompt “Identify the newsworthy topics” analyses all collected mentions and writes up the key topics and trends. Users get a ready overview of what matters, spot insights quickly and make data-driven decisions.

AI assistant window with the suggestion “Identify the newsworthy topics for me”
04 — Who it is for

Who needs MediaScanner

  • Press offices
  • PR departments
  • Large brands
  • Government bodies
  • Public figures
  • Influencers
Next step

Need a similar system?

Tell us about the task — we will propose a solution architecture, estimate the timeline and assess a pilot.